[ 30+ clients and counting ]

A brand people recognise before they read the name.

Get my free audit
Enerkom, 1 of 15
  • Tatran Střešovice
  • Rebar
  • Bellonelli
  • Sedláček
  • D&Z
  • Evropská
  • Dratton

Brand Identity

Strategy, logo, type and colour as one system. Pixel perfect on every screen, sign and post.

Get my free audit
[ Play showreel ]

[ How we work ]

Your 5 steps from brief to result

  1. Step 1. Discovery

    We learn your business, your audience and what makes you different.

  2. Step 2. Strategy

    Positioning, voice and one clear idea to build on.

  3. Step 3. Identity

    Logo, type, colour and imagery, explored and refined with you.

  4. Step 4. System

    Guidelines and templates your team can use without us.

  5. Step 5. Launch

    Rollout across web, social and print, then support.

A real project: RebarRead the case study

MA. Martin Sindelar
[ Creative director ]MA. Martin Sindelar

Martin cares about one thing: that people remember your brand. He leads every project from the first sketch to the last pixel, so what goes live is exactly what you approved.

[ Why Loonie ]

What you get from a modern studio

  • { 01 }

    Fast by design

    Short sprints, one owner per project. You see progress every week.

  • { 02 }

    No handoffs

    You talk to the people who do the work. Strategy, design and code in one room.

  • { 03 }

    Pixel perfect

    Every space, state and screen size, checked by hand before it ships.

  • { 04 }

    Built to convert

    Every page has one job. We design the path from first look to first enquiry.

  • { 05 }

    Measured, not guessed

    Analytics from day one. We show what works and fix what doesn’t.

  • { 06 }

    AI in the workflow

    We use AI where it saves your budget, never where it dulls your brand.

[ References ]

In our clients’ words

The people we work with say it best. Real brands, real results, in their own words.

Get my free audit
Rebar
Loonie has been our strategic design partner from day one, seamlessly acting as an in-house team with zero overhead. Their design expertise creates a real impact for our customers.
CEOIng. Zdeněk Holý, MBA
See the work

[ Scope ]

Pick the scope that fits

Every project starts with the free audit. Then we shape the scope around your goals.

  • { 01 }

    Core

    For new brands that need a solid start.

    • Logo and colour palette
    • Typography and basic rules
    • Social media starter kit
    • Brand guidelines, short form
    Start with a free audit

  • { 02 }

    Plus

    For brands ready to scale with AI.

    • Everything in Core, plus strategy and full identity
    • Guidelines AI tools can read and follow
    • Prompt kit for your voice and visuals
    • On-brand templates your team fills with AI
    Start with a free audit
  • Recommended

    { 03 }

    Partner

    For brands that want one studio for everything, long term.

    • Everything in Plus
    • Brand, web, content, email and AI in one team
    • AI-ready across every channel
    • Long-term partnership, one owner
    Start with a free audit

[ Free audit ]

We review your brand. You get a clear plan.

  1. 01. Where your identity holds together, and where it leaks
  2. 02. How you look next to three competitors
  3. 03. The five fixes with the biggest effect
[ CEO ]MBA. Jakub Menhart

No obligation. No sales call needed. A few audit slots open each month.

[ Keep going ]

Services that work better together

All services
Get my free audit